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Ricoh Clickable Paper™ adds value to customer communications

Ricoh Europe white paper highlights importance of interactive print in direct marketing campaigns

Ricoh Europe, London, 03 September 2015 – There is no question that ecommerce is a critical component for many businesses. And now Shopify reports that for the first time ever, mobile accounts for more than 50 per cent of all global ecommerce traffic for the 100,000 ecommerce stores that use its platform*. A thought leadership white paper, sponsored by Ricoh Europe, explores mobile usage trends, what they mean for a printing business, and how interactive print can both enhance the user experience and deliver improved results for marketers. Making the Most of Mobile: What a ‘Mobile-First’ Strategy Means for Your Business is available for free download here.

Graham Moore, Director, Business Development, Ricoh Europe, says, “While it has become standard practice to include a mobile element in marketing campaigns, a print component can make a huge positive difference. For example recent Royal Mail research** has showed that campaigns with mail achieved more than twice the market share growth when measured against campaigns without mail in the mix.

And those print components can be even more powerful when they are made interactive using technologies like Ricoh’s Clickable Paper.

“With Clickable Paper, Ricoh makes it easy for printers to offer a value-added service that links printed pieces to a variety of online information sources and mobile communications, extending both the value and the life of the printed document. This is a great way for printers to differentiate themselves in a highly competitive business environment. And offering this service can also encourage marketers to expand their use of print because combining it with

Clickable Paper to make print interactive will drive readers online to relevant locations, such as visiting the brand’s ecommerce site to place an order. Once someone engages with the mail piece using Clickable Paper, their activities are tracked and can be responded to in a meaningful and relevant manner.”

Is Your Print Business Mobile Ready?

The white paper explores three aspects of mobile that apply to businesses of all sizes and across industries, with a focus on how they can be applied by professional printing companies. These include:

  1. How mobile technologies can be levered in your own business to improve productivity in terms of production and business management, employee satisfaction and more;
  2. What you need to consider in terms of client-facing applications in order to give them the flexibility of conveniently and comfortably accessing your business from any device, anywhere, anytime, ordering print and other products, reviewing job status and more; and
  3. How you can take advantage of the rapid adoption of mobile technologies to add new (profitable) products and services to your portfolio that not only generate new revenue streams but add value to your clients’ businesses.
Moore adds, “We wanted to provide a down-to-earth, thought leadership piece that could help printing firms better understand the opportunities, both internally and externally, that mobile opens up for them. This white paper achieves that goal and more.”

The white paper, written by well-known author and WhatTheyThink Senior Editor Cary Sherburne, is available for download here. For more information about the products and services offered by Ricoh Europe, visit our website, follow our blogs , or email us.


|Om Ricoh|

Ricoh er en global teknologivirksomhet som spesialiserer seg innen utskrifts- og dokumentløsninger, visuelle kommunikasjonsløsninger, produksjonsutskrift samt et bredt spekter av IT-tjenester og løsninger. Ricoh tilbyr komplette informasjons- og kommunikasjonsløsninger som gir effektivitetsgevinster for våre kunder. Ricoh-konsernet har hovedkontor i Tokyo, og driver virksomhet i mer enn 200 land og regioner med over 100 000 medarbeidere. I regnskapsåret som ble avsluttet 31. mars 2014, hadde Ricoh en samlet omsetning på JPY 2 195 milliarder, basert på IFRS regnskapsstandard (ca. USD 21,3 milliarder).

Under mottoet imagine. change. hjelper Ricoh virksomheter med å endre sine arbeidsprosesser og inspirere medarbeidere til å utnytte sitt kreative potensial. Ricoh er kjent for sin avanserte teknologi, enestående kundeservice samt en lang rekke bærekraftige initiativer og løsninger. Ricoh Norge har hovedkontor i Nydalen i Oslo samt salgskontorer i flere norske byer. Ricoh Norge teller ca. 170 medarbeidere og har et eget servicenettverk med mer enn 50 teknikere og konsulenter, som yter service til kunder over hele landet. Hvis du vil ha mer informasjon, kan du besøke ricoh.no og ricoh-europe.com.

Hvis du ønsker mer informasjon, kan du kontakte:
Arne Aske
Business manager Production Print
Ricoh Norge AS  
Tlf.:  +47 90 17 26 03
E-post: arne.aske@ricoh.no 
Kurt Bye
Sales Manager Production Print
Ricoh Norge AS
Tel: +47 954 25 313 

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